The Business of Human Research – Episode 3 Transcript
This transcript for the 3rd episode of This Human Business includes material from interviews with business leaders reflecting on the opportunities to make business research more human.
Tag: qualitative
The Business of Human Research – Episode 3
Episode 3 of the This Human Business podcast reminds you that if your market research doesn’t find something a little weird about your customers, you need a methodology capable of looking deeper. To strange is human. Ordinary is for AI.
The Story of John Henry the Data-Driven Man
Those firms that are pushing qualitative research to get faster and cheaper, competing on the quantitative terms of supercomputers, are trapped what I call the John Henry effect.