Episode 3 of the This Human Business podcast reminds you that if your market research doesn’t find something a little weird about your customers, you need a methodology capable of looking deeper. To strange is human. Ordinary is for AI.
Those firms that are pushing qualitative research to get faster and cheaper, competing on the quantitative terms of supercomputers, are trapped what I call the John Henry effect.
Episode 2 of This Human Business shares some fundamental principles to inform the craft of storytelling in business.
A complete transcript for The Power of Story – the second episode of This Human Business, a podcast about the movement to restore the role of the human experience in commercial life (includes language bleeped out of the audio version).
The people at the House of Beautiful Business believe that business can aim higher than mere growth and profit. They urge an additional goal: The practice of commerce with an eye to beauty.
A complete transcript for A House of Beautiful Business – the first episode of This Human Business, a new podcast about the movement to restore the value of the human experience in commercial life.
The following is an excerpt of an interview with Jonah Sachs, author of Winning The Story Wars and Unsafe Thinking.
In a world of information, we need more artists. The artists we’ve got deserve more credit for their work than what they currently receive. I want to thank Meydän for creating the music you hear at the beginning and end of each This Human Business …
This is going to be fun, I think. I’m excited to announce the upcoming release of a new podcast. It’s called This Human Business, and as the name suggests, it’s about the strange crossroads where business and humanity meet. I’ve always been fascinated by the …
When was it that “innovation” became synonymous with “technology”? The technological innovations of recent years have certainly brought powerful new tools to business, but still, when we look at the process of business innovation, it isn’t the technology that’s actually doing the innovating. It’s human …